Check out their blog post about the video game swag code hunt. It looks worse than it is. First, get to the right section of the video games (hint is "where xx and xx were BORN...i.e., BEGINNING...uuhhhummm). Then, know who Mr. Padre is (look at a pic of him on wikipedia) and you'll be able to put 2 and 2 together. It only took me a couple minutes to find it.