Most of the time I buy only what's on sale or what I have a coupon for, but you normally won't get food worthy of a discerning palette or a gourmet flair. Every now and then when we have a special occasion, or want to add some gourmet feel to our dinners, I like to get Kroger's Private Selection brand of products. I have tried their cheeses, olives, crackers, breads, spreads, dips, and sauce. They have an endless variety of products available in this line and usually at a price that is way better than the comparable national brand.
I recently tried their pasta sauce in roasted garlic over thin spaghetti. It didn't have much of an aroma while I was heating it in the ground beef, so I was concerned that it wouldn't have the robust flavor I love. I was completely wrong....the flavor is spot on and wonderful. My hubby said that it was probably the best canned pasta sauce he's had before and loved the balance of sweet to savory. The sauce isn't watery at all, so it would also go perfectly with Chicken Parmesan and other dishes like that.
On another night, I wanted to have an easy meal with some class to it, so I picked up a rotisserie chicken, some PS cheese in buffalo Monterey Jack, PS wafer crisps, PS garlic stuffed olives, and PS fresh carrots and broccoli. The kids and hubby loved everything. My son wasn't the biggest fan of the crackers, but he's not really used to wafers like that....he likes Triscuits. The price for the cheese was a bit higher than I like to pay, but if you're looking for a nice finger food option for a party or guests in a variety that you can't get in every day packaged cheese, it's well worth the extra money. Hubby especially loved the olives. He thought them being stuffed with a whole garlic clove, that it would be overpowering, but he was pleasantly surprised and said it was a perfect balance.
So, if you're looking for gourmet food at a fraction of the cost....Kroger's Private Selection brand is certainly the way to go. I love one stop shopping for my gourmet foods as well as my every day grocery needs.